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type: HigherEducationInstitution
title: "Wayland Baptist University | EduStats"
description: Private liberal arts university in West Texas with strong business focus and moderate selectivity. Full profile on EduStats.
keywords: tx, plainview, private not-for-profit 4-year or above, town, business, management, marketing, and related support services, private-not-for-profit-4-year-or-above, tx-private-not-for-profit-4-year-or-above, business-management-marketing-and-related-support-services, edustats, college, higher education
llms_summary: Wayland Baptist University. (Plainview, TX). Private Not-for-Profit 4-Year or Above. Town setting. enrollment 2,861. in-state tuition $22,054 USD. Private liberal arts university in West Texas with strong business focus and moderate selectivity. Full profile on EduStats. canonical profile on EduStats
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indexed_at: "2026-06-19T12:19:03.986Z"
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# Wayland Baptist University

Private liberal arts university in West Texas with strong business focus and moderate selectivity.

## Record

- **Coordinates**: 34.187677, -101.730042

### Summary

Private liberal arts university in West Texas with strong business focus and moderate selectivity.

### Description

Wayland Baptist University is a private, not-for-profit institution located in Plainview, Texas, serving approximately 2,861 students. The university emphasizes business, management, marketing, and related fields as its primary undergraduate focus, with a professions-centered curriculum at the undergraduate and master's level.

Tuition is $22,054 annually for both in-state and out-of-state students, with a total cost of attendance of $32,712 when room and board ($10,658) are included. Wayland admitted roughly 54% of applicants in its most recent admissions cycle, indicating selective but accessible enrollment.

The university is best suited for students pursuing practical, career-focused degrees in business and related disciplines who value a smaller institutional setting in a town environment. Prospective students should visit www.wbu.edu/ for additional details about programs, financial aid, and campus life.

### Attributes

- **Unit ID**: 229,780
- **State**: TX
- **City**: Plainview
- **Address**: 1900 W. 7th Street
- **Zip Code**: 79072
- **Sector Group**: Private Not-for-Profit 4-Year or Above
- **Official Website**: www.wbu.edu/
- **HBCU**: No
- **Tribal College**: No
- **Setting**: Town
- **Annual In-State Tuition**: $22,054
- **Annual Out-of-State Tuition**: $22,054
- **Total Cost of Attendance (In-State)**: $32,712
- **Total Cost of Attendance (Out-of-State)**: $32,712
- **Room and Board**: $10,658
- **Total Student Enrollment**: 2,861
- **Acceptance Rate**: 54.1%
- **Endowment (End of Year)**: $122,050,796
- **Carnegie Classification**: Professions-focused Undergraduate/Graduate-Master's Large/Medium
- **Research Activity Tier**: No research designation
- **Economic Mobility Index**: Higher Access, Medium Earnings
- **Primary Undergraduate Major**: Business, Management, Marketing, and Related Support Services